We can all agree that a well-structured resume is important when it comes to making a good impression and securing a job interview. But is it the most important? In order to stand out from the crowd, many employers and recruiters agree that a strategically targeted cover letter is the key information piece that must be included in every job application.
So let’s take a look at how to structure your cover letter and how to get the most out of it.
Writing a cover letter requires thought, research, knowledge and the ability to engage the employer or recruiter using keywords that are relevant to the role.
Before you even start writing your cover letter, you will need to do some research on the company and the role. This is important so that you can tailor your cover letter and demonstrate that you have made an effort instead of using a ‘one size fits all’ approach. Employers and recruiters are less likely to consider you for a position if you send through a generic cover letter, especially if you forget to change the name from the last application!
Be sure to include as much information as you can when addressing your letter. If possible, include the name of the hiring manager, their job title, the company, the address and the name of the role you are applying for.
The opening paragraph should include a brief summary about yourself and why you believe you are suited to the role. You should mention your skills and experiences and how they relate to the role. A job ad will usually state an “essential” skills list and a “desired” skills list so it is your job to try and address as many of these skills as possible which are relevant to you.
Remember this is about promoting yourself so you should also include things like your personal qualities, why the position interests you and how you will contribute to the company. Employers and recruiters love to know what you have to offer!
Finally you should end your cover letter with a call to action. Politely prompt the employer or recruiter to take the next step and contact you. Show them that you are a keen candidate by saying you look forward to your interview and discussing your attached CV in more detail.
If you would like some further guidance or advice related to writing your next personalised cover letter, contact us via firstname.lastname@example.org.
Once your cover letter has been written, make sure your CV is also structured correctly.
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